First we establish whether search engines can even find, understand and correctly index your most important pages. If something is wrong here, the rest of the content work goes unnoticed.
Crawlability and indexation
We check crawl paths, indexed URLs, sitemap and robots.txt, canonical URLs, hreflang, redirects, duplicate pages and Core Web Vitals. Often the page you rely on most is sending contradictory signals — or is not indexed at all.
Search demand and commercial gaps
We compare Search Console data, non-brand queries, landing-page performance and competitor visibility to see what customers actually search for. Then we review metadata, internal linking, architecture — and the pages you simply do not have yet.
Brand and AI-search clarity
We check whether search engines and AI systems can tell what your company is, what it offers and where it genuinely has expertise. If a machine cannot work that out, you appear in neither results nor answers.