A new channel with no track record
ChatGPT Ads has only run in Europe since August 2026. Most companies have neither an account nor a clear idea of how it works.
CHATGPT ADS
ChatGPT Ads management for businesses in Europe
Since August 2026 ChatGPT shows ads in 31 European markets. It is a new channel where people have already said what they need. We help you start: account setup, campaigns, ad copy, product feeds and conversion tracking, so you can see whether the ads bring enquiries and sales.
Why now
More and more people start their decision in a ChatGPT conversation instead of a Google search. If your company is not there, the customer hears about a competitor. The new platform has to be set up correctly, and results have to be measured.
Budget without measurement
Without conversion tracking you cannot see whether a click became an enquiry or a sale. Then ads are a cost, not an investment.
Conversation context differs from Google
People describe their situation to ChatGPT rather than typing a keyword. Ad copy and landing pages have to answer that situation.
Who it fits
What we do
We create and verify the advertiser account, plan campaigns and budget, write ad copy, prepare product feeds for online shops, set up conversion tracking and fix landing pages. We combine ads with organic visibility in AI assistants (GEO), so ChatGPT shows you both in ads and in answers.
Online shops
Product feed campaigns that let ChatGPT show your products when someone asks for a purchase recommendation. We measure purchases, not just clicks.
Service companies
Campaigns that reach people when they ask ChatGPT how to solve their problem, leading to a page with a clear offer and an enquiry form.
B2B and export
Targeting several European markets with separate campaigns and languages. Enquiries go straight into your CRM.
What we do
A campaign starts with one product group or service, a clear goal (enquiry or purchase) and a daily budget. After the first weeks we compare results with Google and Meta ads and decide whether to scale.
How we work
Goal and eligibility
We define what the ads must achieve, check whether your industry fits ChatGPT ad policies and choose the markets.
Account and tracking
We create and verify the account, set up conversion tracking and, where needed, a product feed.
Campaigns and copy
We build the campaigns, write conversational ad copy and fix the landing pages.
Optimisation
We follow results, adjust copy, budget and targeting, and report monthly with numbers.
What it gives you
Before launch we agree the goal: enquiries, purchases or cost per result. After the first month we can both see whether the channel pays off.
Visibility where customers already ask
Your offer appears in the ChatGPT conversation at the moment someone is choosing.
Measurable results
Conversion tracking shows enquiries and purchases from ChatGPT ads, not only impressions.
A head start on competitors
The channel is new, and companies that start now gain experience and data earlier than others.
Ads and GEO together
ChatGPT Ads and GEO complement each other. Ads give immediate visibility, while GEO (fixing site content, structure and trust signals) increases the chance that ChatGPT recommends you in answers for free. For our clients ChatGPT has already become a meaningful source of enquiries.
Questions before we map the workflow
Are ChatGPT Ads available in Europe?
Yes. OpenAI started showing ChatGPT ads in 31 European markets on 24 August 2026, and since 31 August businesses there can open their own advertiser account in Ads Manager (beta).
How much do ChatGPT ads cost?
The minimum daily budget in euros is 15 EUR. We set the total budget by goal and market and start with a test period, so you see the cost per enquiry or purchase before scaling.
Who sees ChatGPT ads?
Users on ChatGPT's free and Go plans. In the European Economic Area personalised ads are not shown for now, so campaigns rely on conversation context and market.
Can any product be advertised?
No. OpenAI allows ads in approved categories, and every ad goes through a policy check. Before we start, we confirm that your industry and offer are eligible.
How is this different from GEO?
GEO is organic visibility: a well-structured site, content and trust signals so ChatGPT recommends you in answers. ChatGPT Ads is paid visibility with an immediate effect. The best results come from running both.
Let's build systems that make work flow.
Bring one messy process. We will tell you where it breaks, what it costs and what we would fix first - even if you then decide to do it without us.
- See where the process really slows down
- Decide what to fix first
- Connect the tools and the data
- Check the result in real work