What we built and what it changed

Challenge

Buyers search in different languages and want a rough price before the first call. The website had to work in every market and bring in enquiries from abroad.

What we did

• ztc.lv in Latvian and English with 23 delivered project stories from the Netherlands, Iceland, Sweden, Norway, Ireland and Switzerland
• A house price calculator: shape, energy level, windows, floor area and storeys give an indicative price range
• A separate site for the UK market, ztcprefab.co.uk, with a local contact
• Technical SEO and GEO so ZTC is found by both Google and ChatGPT
• GA4 tracking for enquiries, calls and emails

Results

more clicks from Google than a year earlier

+75%

of enquiries now come from ChatGPT

34%

countries where buyers find ZTC on Google (up from 31)

52

Google position for “koka karkasa mājas cena” (timber frame house price)

42 → 9

Google Search Console and GA4. Comparison: July–October 2025 vs July–October 2026.

Challenge

Over 700 products, consumers and professionals with different needs, more than one market. Sales had to happen without depending on paid ads.

What we did

• A new, fast online shop with two markets on one shared product and customer database
• All payment methods, parcel locker and courier integrations
• AI tools that enrich product descriptions and content
• A B2B portal for professionals: quote requests, individual pricing and order history
• Technical SEO and GEO: product, brand and shop-by-problem category pages

Results

on ads: sales come from Google search

€0

on Google for key product searches (“pact urea 40”: from 14th to 2nd)

Top 3

of Google search visits end in a purchase

3.6%

Google Search Console and GA4, July–October 2026. The new shop has been live since late September.

Challenge

A seasonal business: in previous years winter meant no work at all, and new customers had nowhere to find the company.

What we did

• Website, social media, SEO and Google Ads. The company had work in its very first winter.
• A new Latvian and Russian website with 11 price calculators. Visitors see a price instantly, without leaving contact details.
• A CRM covering the whole path from a website enquiry to the signed completion certificate: communication, estimate, contract, invoice, certificate and history in one place
• Website and calculator enquiries go straight into the CRM

Results

business growth since we started

Several times

calculator enquiries turn into contracts

Most

from the first season, after winters with no work at all

Winter work

from enquiry to signed completion certificate

1 system

Company data.

Challenge

The company's processes did not fit a ready-made CRM, and staff needed the system both in the office and on their phones.

What we did

• A CRM built from scratch around the company's processes
• iOS and Android apps working on the same system
• A web admin panel for the office

Results

a system that fits the process, not the other way round

From scratch

apps for staff, on the same system

iOS + Android