InsightsIntegration

Integration4 min read

Integration is a product decision

Sync rules and ownership are design work — not ‘just technical’ plumbing after the fact.

Ownership beats pipe dreams

Which system owns customer identity after a quote converts? When inventory disagrees with accounting, who reconciles and where is that visible? Those answers belong in discovery, not as ticket #402.

Treat integrations as behaviour design: failure modes, retries, alerts when sync breaks — because it will.