Case studiesE-commerce

Published:

E-commerce Pricing Calculator

Custom pricing calculator that increased conversions by 40% and improved average order value.

Results

40%
higher conversion rate
25%
higher average order

Shoppers abandoned the site because pricing required a call. The merchant needed a tool that respected complex product options without exposing a fragile spreadsheet on the front end.

We built a configurator that encodes their commercial rules, shows running totals, and captures intent with a short, high-signal form.

Merchandising can adjust parameters without developer deploys for every price tweak, within guardrails we defined together.